CO-OP Advertising

What Is “Co-op” Advertising?

Co-operative advertising unites the budgets of manufacturers and businesses in selling merchandise, promoting services and enhancing brand and store awareness. The Portland Press Herald / Maine Sunday Telegram Co-op Department will find funds for you and help you use this “co-op” money to advertise more effectively.

Here’s What We’ll Do For Your Business.....Absolutely FREE!

• Identify available co-op dollars
• Research co-op plans
• Design an advertising plan that meets manufacturer requirements with creative ad layouts
• Submit necessary paperwork to manufacturers for reimbursement
• Provide monthly updates on the co-op funds you have available
• Keep records on the co-op dollars you spend with the Portland Press Herald / Maine Sunday Telegram

How Can You Use Co-op Dollars?

• Your business can use funds to:
• Promote specific products
• Create brand awareness
• Increase customer traffic
• Attract new customers to sell more product
• Increase advertising cost efficiency
• Advertise more frequently
• Create larger ads that attract more attention

Manufacturers, wholesalers and distributors provide co-op funding to:

• Improve brand awareness and image to targeted markets
• Increase sales volume
• Encourage repeat purchases
• Expand product distribution in the market

Allow the Co-op advertising professionals at the Portland Press Herald / Maine Sunday Telegram to go to work for you. Here’s how:

• We’ll meet with you, identify products that have co-op dollars.
• Research the manufacturers within ReCAS to determine the co-op dollars available to you.
  Create appealing ads based on the manufacturer’s requirements.
• Best of all we’ll handle all the necessary paperwork, including preparing memo bills, submitting tearsheets, securing approvals.

Contact your sales representative or our Co-op Specialist Becky Russell at
791-6245 or e-mail at brussell@pressherald.com