Living Well in Maine is a tabloid size magazine printed on semi-gloss newsprint published 5 times in 2008 and inserted full run in the Press Herald. Living Well contains interesting features on local people and health, fitness, environment, finance, eating right, travel, etc. Editorial content written and produced in-house by our award winning marketing editorial team.
<h2>Highlights</h2>
<p>
Content categories: Health Care, Fitness / Sports, Eating Right, Caring for the Environment, Financial Health, Travel, Restaurants, Alternative Treatments, Tips, etc.
</p>
<h2>Advertiser Benefits</h2>
<ul>
<li>Unique in the marketplace. </li>
<li>Useful, interesting local content.</li>
<li>Free to subscribers, plus supermarket, Dr.’s offices and local hospitals.</li>
<li>Full color ads at low rates and FREE Graphic Design.</li>
<li>Advertising counts towards contract fulfilment.</li>
<li>Marketed in-paper</li>
<li>Contemporary full color design, long shelf Live</li>
</ul>
<h2>Reader Profile</h2>
<p>
Your very best prospects are newspaper readers. People who are typically labeled upscale all count themselves as newspaper readers. These are the customers who have a tendency towards upper income, higher education and professional/managerial occupations.
</p>
<h2>Publication Dates</h2>
<ul>
<li>July 12 </li>
<li>September 5 </li>
<li>January 2009 </li>
<li>May 2009 </li>
<li>April 2009</li>
</ul>
<h2>Deadlines</h2>
<ul>
<li>June 30 </li>
<li>August 31 </li>
<li>TBD </li>
<li>TBD </li>
<li>TBD </li>
</ul>
<h2>Distribution – 82,500 total </h2>
<ul>
<li>75,000 inserted into Portland Press Herald</li>
<li>7,500 copies distributed to area health and fitness related businesses as well as visitors centers and 9 local CVS pharmacies (5 Portland, South Portland, Cape Elizabeth, Windham, Westbrook); Shaws / Hannafords and area businesses.</li>
</ul>
<h2> Advertising Investment Options</h2>
<table border="0">
<thead>
<tr>
<th>Ad Size</th>
<th>Full Color Open Rate</th>
<th>Full Color 3 x Contract Rate</th>
<th>Full Color 5 x Contract Rate</th>
<th>Size</th>
</tr>
</thead>
<tbody>
<tr>
<td bgcolor="#ffff99">PREMIUM POSITIONS</td>
<td bgcolor="#ffff99"> </td>
<td bgcolor="#ffff99"> </td>
<td bgcolor="#ffff99"> </td>
<td bgcolor="#ffff99"> </td>
</tr>
<tr>
<td bgcolor="#ffff99">Back Cover</td>
<td bgcolor="#ffff99">$2,055 </td>
<td bgcolor="#ffff99">$1,850 </td>
<td bgcolor="#ffff99">$1,540 </td>
<td bgcolor="#ffff99">9.667" x 11.5"</td>
</tr>
<tr>
<td bgcolor="#ffff99">Inside Covers</td>
<td bgcolor="#ffff99">$1,875 </td>
<td bgcolor="#ffff99">$1,670 </td>
<td bgcolor="#ffff99">$1,405 </td>
<td bgcolor="#ffff99">9.667" x 11.5"</td>
</tr>
<tr>
<td>Full page</td>
<td>$1,785 </td>
<td>$1,605 </td>
<td>$1,340 </td>
<td>9.667" x 11.5"</td>
</tr>
<tr>
<td>1/2 page</td>
<td>$1,220 </td>
<td>$1,095 </td>
<td>$915 </td>
<td>9.667" x 5.5"</td>
</tr>
<tr>
<td>1/4 page</td>
<td>$670 </td>
<td>$605 </td>
<td>$505 </td>
<td>3.792" x 7"</td>
</tr>
<tr>
<td>1/8 page</td>
<td>$405 </td>
<td>$365 </td>
<td>$305 </td>
<td>3.792" x 3.5"</td>
</tr>
<tr>
<td>1/16 page</td>
<td>$245 </td>
<td>$220 </td>
<td>$185 </td>
<td>3.792" x 2"</td>
</tr>
</tbody>
</table>
